Cellarworks
Partner at an international design firm that designs and builds bespoke wine cellars for private clients, architects, designers, and hospitality groups.
Partner, Cellarworks
Sergio Pianko
Sergio Pianko is an American business executive. He is a partner at Cellarworks, an international design firm specializing in bespoke wine cellars for private clients and designers, based in New York City with offices in Beverly Hills, London, and Sydney.
Cellarworks hospitality clients
- Four Seasons
- Mandarin Oriental
- Aman
- Shangri-La
- Cheval Blanc
- Role
- Partner
- Company
- Cellarworks
- Based in
- New York City
- Education
- Georgetown University
Biography
A business executive working across luxury design, consumer goods, and investment.
Sergio Pianko is an American business executive and a partner at Cellarworks, an international design firm that has designed and built bespoke wine cellars since 1995.
Based in New York City with offices in Beverly Hills, London, and Sydney, Cellarworks works with private clients, architects, and designers. Its hospitality clients include Four Seasons, Mandarin Oriental, Aman, Shangri-La, and LVMH’s Cheval Blanc.
Mr. Pianko has more than a decade of marketing and general management experience across consumer goods, technology, hospitality, and real estate. At a Fortune 500 consumer goods company, he has held full profit-and-loss responsibility for a $450 million business with a $40 million annual marketing budget and seven direct reports, and he led the launch of the company’s first direct-to-consumer business. His marketing work has been recognized with multiple industry awards. His earlier career includes roles at Google and Clorox.
Throughout his career, Mr. Pianko has incubated multiple companies and invested in real estate development projects, franchise quick-service restaurant (QSR) brands, and e-commerce ventures.
He holds a bachelor’s degree in international business from Georgetown University and studied Mandarin Chinese at City University of Hong Kong and National Taiwan Normal University. He holds the WSET Level 2 Award in Wines with Merit, is fluent in Spanish, and is professionally proficient in Mandarin.
Bespoke wine cellars, designed and built since 1995.
Work
Design, general management, and investment.
Mr. Pianko’s work spans luxury services, consumer goods, hospitality, franchise, and real estate, with a career built on marketing and general management.
General management
Full P&L responsibility for a $450 million business at a Fortune 500 consumer goods company, including a $40 million annual marketing budget, seven direct reports, and the launch of the company’s first direct-to-consumer business.
Investments
Investments in franchise quick-service restaurant (QSR) brands, real estate development projects, and e-commerce ventures, alongside the incubation of multiple companies.
International background
A Georgetown University degree in international business, Mandarin studies in Hong Kong and Taipei, fluency in Spanish, and professional proficiency in Mandarin.
- Business with full P&L responsibility
- $450M
- Annual marketing budget
- $40M
- Direct reports
- 7
- Cellarworks designing cellars since
- 1995
Cellarworks
Bespoke wine cellars for private clients, architects, and designers.
Cellarworks is an international design firm specializing in architecturally distinguished wine cellars, with offices in New York City, Beverly Hills, London, and Sydney.
The firm designs the cellar space, including wine storage furniture and interior finishes, consults on technical specifications throughout each project, and works alongside the client’s architect and designer.
Cellarworks accepts a limited number of commissions each year. Its work ranges from highly technical modern environments to traditionally appointed cellars.
Visit cellarworks.com- Role
- Sergio Pianko, Partner
- Offices
- New York City, Beverly Hills, London, Sydney
- Clients
- Private clients, architects, and designers
- Hospitality projects
- Four Seasons New York, Mandarin Oriental New York, Cheval Blanc Randheli, Shangri-La Sydney
- Designing cellars since
- 1995
Selected projects
Cellarworks designs.
A selection of wine cellars and tasting rooms designed by Cellarworks for private residences.
Imagery courtesy of Cellarworks.
Coverage
Cellarworks in the press.
Publications that have featured the work of Cellarworks, as listed by the firm.
- Architectural Digest
- The New York Times
- The Wall Street Journal
- Financial Times
- Forbes
- Wine Spectator
- Decanter
- GQ
- New York Magazine
- South China Morning Post
- USA Today
- Business Week
Source: cellarworks.com/press
Architects and designers.
Cellarworks has completed projects for architects and interior designers including:
- Rockwell Group
- Michael S. Smith
- Clodagh
- Candy and Candy
- Bohlin Cywinski Jackson
- David Kleinberg Design Associates
- Ike Kligerman Barkley
- Landry Design Group
Source: cellarworks.com/clients
Contact
Business, partnership, and press inquiries.
For business, partnership, or press inquiries, or to reach Mr. Pianko about a Cellarworks project, please use the form below.
